Comparison

Tally vs Typeform

Last updated:

T

Tally

Lead Capture
Bootstrapped $
vs
T

Typeform

Lead Capture
Series C $$
Analyst verdict

Tally wins on price-to-value for the majority of form builder use cases; Typeform wins for brand-grade external-facing forms, enterprise workflow integrations, and use cases requiring video questions, payment collection, or Salesforce native sync.

At a glance

Tally · entry price
$0/mo (Free, unlimited forms and submissions with Tally branding); $29/mo (Pro, removes branding, adds custom domain and advanced features)
Typeform · entry price
$25/mo (Basic), free tier available
Tally · raised
N/A (bootstrapped)
Typeform · raised
$135M

Head-to-head by dimension

Tally
Dimension
Typeform
Pricing transparency
A: Tally's free tier is unlimited — unlimited forms, unlimited submissions, and core logic features with no submission caps or Tally branding on the Pro plan at $29/month. Typeform's free tier is limited to 10 responses per month, and the Basic plan at $25/month only allows 100 responses — a constraint that forces most active users to the $50/month Plus or $89/month Business tier. Tally's pricing model is materially more accessible at every tier.
ICP fit for SMB
A: Tally is the default recommendation for startups and SMBs that need forms for lead capture, customer surveys, onboarding questionnaires, and internal data collection. The free tier handles most SMB use cases without requiring a credit card, and the Notion-like editing interface reduces the learning curve for non-technical users. Typeform's response limits on lower tiers make it economically irrational for high-volume SMB form use cases.
ICP fit for enterprise
B: Typeform's enterprise plan includes Salesforce native integration, custom subdomain, GDPR compliance tooling, SSO, and priority support — features that matter for enterprise procurement. Tally's enterprise offering is less developed; Salesforce native sync requires a Zapier or API workaround rather than a native connector, which introduces operational risk for enterprise RevOps teams with CRM data quality requirements.
Data quality / product depth
B: Typeform's product has matured over 12 years: video questions, calculator fields, payment collection via Stripe, file upload, and complex conditional logic across hundreds of question types represent genuine product depth. Tally covers the core 80% of form logic use cases exceptionally well but lacks Typeform's video and payment features — meaningful gaps for specific use cases like interactive product demos or commerce forms.
Integration breadth
B: Typeform has native integrations with HubSpot, Salesforce, Slack, Zapier, Make, Google Sheets, Mailchimp, and 500+ apps via its integration marketplace. Tally's native integrations are more limited — HubSpot, Notion, Google Sheets, Airtable, and Slack are supported natively, but Salesforce and Marketo require Zapier or API mediation. For teams dependent on CRM-native form submission routing, Typeform's integration depth is a real differentiator.
AI-native features
A: Tally launched AI form generation in 2024 — describe the form you want and it generates the full structure, logic, and questions in seconds. Typeform added AI features in 2025 (AI question suggestions, form summary analytics) but the AI form generation quality in Tally is more consistently praised in community reviews as of Q1 2026. For users who want to go from idea to live form in under 5 minutes, Tally's AI generation is faster and more usable.
Time to value
A: Tally's Notion-like block editor means most users can build a functional form in under 10 minutes without reading documentation. Typeform's conversational design format is intuitive for simple forms but becomes more complex to configure for branching logic and multi-section flows. Both have fast time to value for simple use cases; Tally maintains that advantage as complexity increases.
Total cost of ownership
A: For a 20-person startup using forms for lead capture, customer interviews, and internal ops surveys, Tally Pro at $29/month is $348/year — versus Typeform Business at $89/month ($1,068/year) for comparable response volume and feature access. Over three years, the cumulative cost difference is $2,160 for equivalent functionality. The Typeform premium is only justified when brand-grade design or native enterprise integrations are requirements, not preferences.

Reference data

Dimension Tally Typeform
Pricing tier $ $$
Entry price $0/mo (Free, unlimited forms and submissions with Tally branding); $29/mo (Pro, removes branding, adds custom domain and advanced features) $25/mo (Basic), free tier available
Funding stage Bootstrapped Series C
Total raised N/A (bootstrapped) $135M
Valuation N/A Not disclosed
Target segment B2B SaaS founders, GTM operators, and marketing teams who need high-quality conversational forms for lead capture, surveys, and user research without paying Typeform's business-tier pricing Marketing teams running inbound lead-gen, demo-request flows, and customer feedback surveys; product teams running NPS and onboarding research.
Founded 2020 2012

When to choose which

Choose Tally if…

– Your primary use case is internal forms (employee surveys, onboarding questionnaires, meeting request forms, feedback collection) where design polish is irrelevant and cost efficiency matters.
– You need a free-tier-accessible tool for a startup or indie project where Typeform’s response caps would force an unnecessary upgrade within the first month of use.
– AI form generation from a text description is a workflow requirement — Tally’s AI generation is faster and better documented than Typeform’s equivalent for users who want to go from prompt to live form quickly.
– You are building forms for a Notion-adjacent workflow or an audience that skews toward indie builders and technical practitioners — Tally has stronger community presence in this audience.

Choose Typeform if…

– Your forms are customer-facing on a brand-forward website or product, and the visual quality of the form experience is a material factor in conversion rate — Typeform’s design polish is the most defensible reason to pay the premium.
– You need Salesforce native integration with field-level form submission mapping that does not pass through Zapier — Typeform’s native Salesforce connector is the correct tool for this requirement.
– Video questions, in-form payment collection via Stripe, or file upload at scale are use cases you need — Tally does not support video questions or native payment collection as of Q1 2026.
– Your procurement team requires SSO, GDPR compliance tooling, and a formal enterprise support SLA — Typeform’s Enterprise plan covers these; Tally’s compliance posture is appropriate for SMB but not enterprise procurement requirements.

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