Comparison

Tally vs Typeform

Last updated: Aug 22, 2026

Tally wins on price-to-value for the majority of form builder use cases; Typeform wins for brand-grade external-facing forms, enterprise workflow integrations, and use cases requiring video questions, payment collection, or Salesforce native sync.

At a glance

Tally · entry price

$0/mo (Free, unlimited forms and submissions with Tally branding); $29/mo (Pro, removes branding, adds custom domain and advanced features)

Typeform · entry price

$25/mo (Basic), free tier available

Tally · raised

N/A (bootstrapped)

Typeform · raised

$135M

Head-to-head by dimension

Tally

Dimension

Typeform

Pricing transparency

Tally: Tally's free tier is unlimited — unlimited forms, unlimited submissions, and core logic features with no submission caps or Tally branding on the Pro plan at $29/month. Typeform's free tier is limited to 10 responses per month, and the Basic plan at $25/month only allows 100 responses — a constraint that forces most active users to the $50/month Plus or $89/month Business tier. Tally's pricing model is materially more accessible at every tier.

ICP fit for SMB

Tally: Tally is the default recommendation for startups and SMBs that need forms for lead capture, customer surveys, onboarding questionnaires, and internal data collection. The free tier handles most SMB use cases without requiring a credit card, and the Notion-like editing interface reduces the learning curve for non-technical users. Typeform's response limits on lower tiers make it economically irrational for high-volume SMB form use cases.

ICP fit for enterprise

Typeform: Typeform's enterprise plan includes Salesforce native integration, custom subdomain, GDPR compliance tooling, SSO, and priority support — features that matter for enterprise procurement. Tally's enterprise offering is less developed; Salesforce native sync requires a Zapier or API workaround rather than a native connector, which introduces operational risk for enterprise RevOps teams with CRM data quality requirements.

Data quality / product depth

Typeform: Typeform's depth is real — video questions, calculator fields, file upload at scale and hundreds of question types built over more than a decade. But the payment gap earlier versions of this page claimed no longer exists: Tally ships a native Stripe payment block on both its free and Pro plans, so checkout and paid-registration forms are a supported use case (recurring payments are not). Video questions remain the genuine Typeform-only capability.

Integration breadth

Typeform: Typeform has native integrations with HubSpot, Salesforce, Slack, Zapier, Make, Google Sheets, Mailchimp, and 500+ apps via its integration marketplace. Tally's native integrations are more limited — HubSpot, Notion, Google Sheets, Airtable, and Slack are supported natively, but Salesforce and Marketo require Zapier or API mediation. For teams dependent on CRM-native form submission routing, Typeform's integration depth is a real differentiator.

AI-native features

Tie: Tally's AI form generation — describe the form, get structure, logic and questions in seconds — is still the fastest path from prompt to live form. Typeform closed most of the rest of the gap in 2026 with AI data enrichment on form responses (February), the AI-powered Growth Flow (May) and Research Flow (June), an AI-moderated research product that designs studies and synthesises findings. This is no longer a Tally win; it is two different AI bets.

Time to value

Tally: Tally's Notion-like block editor means most users can build a functional form in under 10 minutes without reading documentation. Typeform's conversational design format is intuitive for simple forms but becomes more complex to configure for branching logic and multi-section flows. Both have fast time to value for simple use cases; Tally maintains that advantage as complexity increases.

Total cost of ownership

Tally: For a 20-person startup using forms for lead capture, customer interviews, and internal ops surveys, Tally Pro at $29/month is $348/year — versus Typeform Business at $89/month ($1,068/year) for comparable response volume and feature access. Over three years, the cumulative cost difference is $2,160 for equivalent functionality. The Typeform premium is only justified when brand-grade design or native enterprise integrations are requirements, not preferences.

Reference data

Dimension	Tally	Typeform
Pricing tier	$	$$
Entry price	$0/mo (Free, unlimited forms and submissions with Tally branding); $29/mo (Pro, removes branding, adds custom domain and advanced features)	$25/mo (Basic), free tier available
Funding stage	Bootstrapped	Series C
Total raised	N/A (bootstrapped)	$135M
Valuation	N/A	Not disclosed
Target segment	B2B SaaS founders, GTM operators, and marketing teams who need high-quality conversational forms for lead capture, surveys, and user research without paying Typeform's business-tier pricing	Marketing teams running inbound lead-gen, demo-request flows, and customer feedback surveys; product teams running NPS and onboarding research.
Founded	2020	2012

When to choose which

Choose Tally if…

– Your primary use case is internal forms (employee surveys, onboarding questionnaires, meeting request forms, feedback collection) where design polish is irrelevant and cost efficiency matters.
– You need a free-tier-accessible tool for a startup or indie project where Typeform’s response caps would force an unnecessary upgrade within the first month of use.
– AI form generation from a text description is a workflow requirement — Tally’s AI generation is faster and better documented than Typeform’s equivalent for users who want to go from prompt to live form quickly.
– You are building forms for a Notion-adjacent workflow or an audience that skews toward indie builders and technical practitioners — Tally has stronger community presence in this audience.

Choose Typeform if…

– Your forms are customer-facing on a brand-forward website or product, and the visual quality of the form experience is a material factor in conversion rate — Typeform’s design polish is the most defensible reason to pay the premium.
– You need Salesforce native integration with field-level form submission mapping that does not pass through Zapier — Typeform’s native Salesforce connector is the correct tool for this requirement.
– Video questions, in-form payment collection via Stripe, or file upload at scale are use cases you need — Tally now ships a native Stripe payment block, so payments alone no longer justify the switch — but video questions remain Typeform-only, and Tally does not support recurring payments.
– Your procurement team requires SSO, GDPR compliance tooling, and a formal enterprise support SLA — Typeform’s Enterprise plan covers these; Tally’s compliance posture is appropriate for SMB but not enterprise procurement requirements.

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