contact-account-management

Salesforce is the CRM that enterprise GTM teams are built around — the system of record for pipeline, accounts, contacts, and revenue that every other tool in this publication integrates with first. Trading on NYSE as CRM, Salesforce generated $34.9B in revenue in fiscal year 2024 and remains the default enterprise CRM for companies over 500 employees with complex sales motions. The 2024 launch of Agentforce — Salesforce’s autonomous AI agent platform — represents the company’s largest strategic bet since Einstein, and its largest risk: the $50B market cap multiple it carries assumes AI adoption at a scale that has not yet been demonstrated in revenue. Meanwhile, HubSpot continues absorbing the mid-market and Attio is establishing a foothold at the high-growth startup tier that was once Salesforce’s future pipeline.