Factors.ai
Factors.ai is a B2B revenue intelligence platform combining multi-touch attribution, account-level intent signals, and go-to-market analytics — targeting the gap between CRM activity data and actual pipeline influence. Founded in Bangalore in 2021 and backed by approximately $10M in funding, Factors.ai competes against Bizible (now Marketo Measure), Triple Whale’s B2B layer, and the attribution modules within 6sense and Demandbase. The platform appeals to data-driven marketing and RevOps teams who want attribution depth without enterprise platform pricing.