Expandi
Expandi is a LinkedIn automation tool founded in 2018 that was an early leader in cloud-based LinkedIn outreach, allowing users to run connection campaigns, message sequences, and InMail outreach from a persistent cloud session rather than a browser extension. Bootstrapped throughout its history, Expandi was the go-to LinkedIn automation tool for agencies and consultants through roughly 2022-2023, but has ceded significant market share to HeyReach and Lemlist’s LinkedIn layer since 2024. The platform targets individual operators and small agencies who need basic LinkedIn automation without the multi-account management complexity of HeyReach. Pricing is a flat $99 per month per account — a simple, predictable structure that works for solo practitioners but scales poorly for agencies managing multiple client LinkedIn identities, where HeyReach’s model becomes materially cheaper per seat. As of May 2026, Expandi remains a functional tool with a loyal existing user base, but its product roadmap has not kept pace with the agency-first features that define the current competitive standard. The core use case — automating LinkedIn connection requests and message sequences from a single account — is well-executed, but the market has moved toward multi-account management and deep sequencing tool integrations that Expandi has been slow to match.