HockeyStack
HockeyStack is a B2B revenue attribution and go-to-market analytics platform founded by Emir Atli and Burak Buyukdemir in Istanbul in 2020 and now headquartered with a US presence following the company’s growth trajectory. The company raised approximately $5 million in a Series A round in 2024, establishing it as one of the more capitalized independent attribution platforms targeting the mid-market. HockeyStack’s core product connects marketing touchpoints, sales activity, and revenue outcomes into a unified attribution model that surfaces which channels, campaigns, and content pieces actually drive closed-won pipeline — a problem that legacy tools like Bizible have solved expensively and that HubSpot’s native attribution handles only at surface level. The platform has gained notable traction through a content-heavy GTM motion led by the founders, building a community following among B2B marketing and RevOps practitioners before the broader analyst community paid attention. As of May 2026, HockeyStack is the most visible independent attribution challenger to Marketo Measure (Bizible) in the mid-market, competing with Factors.ai from Bangalore on price and capability and with Triple Whale’s B2B reporting layer for companies that want ecommerce-style attribution sophistication applied to B2B pipeline. The platform differentiates on dashboard depth, multi-touch model flexibility, and a LinkedIn Ads attribution integration that provides cleaner ROAS data than LinkedIn’s native analytics.