Zapier
Zapier is the dominant no-code workflow automation platform, connecting 7,000+ apps through a point-and-click interface that requires no developer involvement. Founded in 2011, the company reached an estimated $5B valuation in its 2021 funding round and has operated near or at profitability for most of its history. Pricing runs from $19.99/month for basic plans to $799/month for enterprise teams. Zapier’s installed base — hundreds of thousands of paying customers — is its primary competitive moat: it is the default integration layer for the SMB and mid-market SaaS ecosystem. But it is losing the cost-conscious and developer-adjacent segments to n8n and Make, and its per-task pricing model creates friction at scale.