Attribution & Analytics

Independent coverage of every major vendor in the Attribution & Analytics category — no affiliate incentives, no paid placements.

Dreamdata is the most mature Series B in this Tier 2 batch — 7 years old, real customers,…

$$ · B2B SaaS marketing orgs running multi-touch attribution

HockeyStack is a B2B revenue attribution and go-to-market analytics platform founded by Emir Atli and Burak Buyukdemir in…

$$ · B2B SaaS marketing and RevOps teams at Series A to Series C companies spending $50K+ monthly on paid demand gen who need attribution depth beyond what HubSpot's native reporting provides

Factors.ai is a B2B revenue intelligence platform combining multi-touch attribution, account-level intent signals, and go-to-market analytics — targeting…

$$ · B2B SaaS marketing and RevOps teams at Series A through Series C companies who run multi-channel demand gen and need attribution beyond last-touch CRM reporting