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Not substitutes: Actively AI is the reasoning brain that tells enterprise reps where to spend judgment; Unify is the execution pipe that turns signals into sent outbound. Pick by which half of the motion is your bottleneck.
| Dimension | Actively AI | Unify |
|---|---|---|
| Pricing tier | Enterprise | $$$ |
| Entry price | Custom · third-party estimates $20K–$100K+/yr (unverified) | Growth $1,740/mo (annual, ~$21K/yr) · Pro/Enterprise custom |
| Funding stage | Series B | Series B |
| Total raised | $68M | $52M+ |
| Valuation | $250M | $260M |
| Target segment | Mid-market B2B sales orgs running ABM motions | B2B GTM teams running intent-driven outbound and ABM |
| Founded | 2023 | 2022 |
Choose Actively AI if…
– You run a scaled enterprise sales org ($10M+ ARR, human AEs and SDRs on named accounts) and your bottleneck is prioritization — reps spread across too many accounts with no account-level intelligence deciding where judgment goes. Actively’s per-account reasoning agents (tuned on your CRM and deal history) are built for exactly this, with Ramp, Samsara, Attentive, and Ironclad as the reference class.
– You already own an execution stack (sequencer, dialer, LinkedIn tooling) that underperforms because targeting is guesswork — Actively slots on top and directs it rather than replacing it. Note the verified limitation: it does not send, reply, or follow up; budget for the execution layer separately. Pricing is enterprise-custom (third-party estimates $20K–$100K+/yr, unverified) — this is a RevOps/sales-leadership purchase, not a team-lead swipe.
Choose Unify if…
– You are a growth-stage or AI-native team whose bottleneck is throughput — signals exist but nobody turns them into sent, personalized outbound fast enough. Unify is the whole loop in one product: 40+ signal and enrichment providers, agent research, and native sequencing, with Cursor and Perplexity as reference customers and published pricing (Growth $1,740/mo annual) that a team lead can actually buy.
– You want the last major independent in the signals-to-execution category after the 2026 consolidation (Pocus→Apollo, Warmly→HubSpot, Common Room→Zoom) — independence is now a real selection criterion for multi-CRM stacks. Contract with data-portability and change-of-control clauses; the same logic that makes Unify the best independent choice makes it the most obvious next acquisition target.