Editorial
Long-form analyst writing on the AI-native GTM stack: market maps, deep dives, battle cards, funding analysis, and quarterly state-of reports.
An honest assessment of why most AI SDR deployments fail to deliver on their pipeline promises — and what the deployments that…
Apr 30, 2026 Best PracticeA practical framework for auditing your GTM technology stack using eight metrics that surface cost waste, integration failures, and tools your team…
Apr 30, 2026 Best PracticeA decision framework for seed-stage founders choosing their first CRM — before the choice locks in your data model, your team's habits,…
Apr 30, 2026 Best PracticeA structured 30-minute framework for evaluating a GTM tool before committing time to a full trial or sales process. Five phases: five…
Apr 30, 2026 PlaybookA practical guide to replacing gut-feel deal forecasting with an AI-powered confidence scoring layer built on Claude's API and HubSpot's engagement data.…
Apr 30, 2026 PlaybookA step-by-step guide to running LinkedIn outreach at scale with HeyReach — multi-account setup, audience building from Sales Navigator searches, a three-touch…
Apr 30, 2026 PlaybookA day-by-day operational playbook for launching a cold outbound campaign with Smartlead — from domain warmup on day one through hitting full…
Apr 30, 2026 Deep DiveWhat practitioners are actually saying about the AI-native GTM stack this month: the Apollo→Clay→Smartlead consensus is hardening, three new agentic platforms (Manus…
Apr 30, 2026 State OfFive shifts define AI GTM in Q2 2026. First, the AI SDR 1.0 cohort — 11x, Aisdr.com, Piper — is posting churn…
Apr 30, 2026 PlaybookA step-by-step guide to installing RB2B's deanonymization pixel, configuring Slack alerts for ICP-fit visitor identification, enriching identified visitors via Clay or Apollo,…
Apr 30, 2026 PlaybookA step-by-step guide to building a responsive inbound routing system using Default's form infrastructure, ICP scoring on firmographic and intent signals, Slack-based…
Apr 30, 2026 PlaybookA step-by-step guide to chaining Apollo, ZoomInfo, People Data Labs, web search, and Claude inference in Clay to maximize contact enrichment coverage…
Apr 30, 2026 Claude For GtmWhat actually shipped in Anthropic's Q1–Q2 2026 model releases that matters for GTM teams: the 4.x model family, Opus 4.7 with 1M…
Apr 30, 2026 Market MapThe definitive analyst view of the AI-native GTM stack in Q2 2026: nine categories, 60+ named vendors, M&A activity since Q4 2025,…
Apr 30, 2026 Claude For GtmA side-by-side evaluation of Claude and GPT-4o across the four GTM tasks that matter most: research, personalization, reply handling, and voice-of-customer synthesis.…
Apr 30, 2026 Claude For GtmA concrete, reproducible architecture for an AI SDR using Claude API, n8n, Apollo enrichment, and Smartlead delivery. Full cost math, code snippets,…
Apr 30, 2026 Claude For GtmClay's agent layer — Claygent — is not a product feature. It is a composable browser-plus-tool-calling runtime sitting on top of Claude,…
Apr 30, 2026 Deep DiveFoundation model improvement is not a rising tide that lifts all GTM tool boats — it is a selective flood that will…
Apr 30, 2026 Claude For GtmClaude is not a chat product for GTM teams — it is the foundational model layer that powers the category's most capable…
Apr 30, 2026 UncategorizedWhy GTMLens exists, what it covers, what it refuses, and how it works. The positioning document for an independent analyst publication on…
Apr 30, 2026 UncategorizedWelcome to WordPress. This is your first post. Edit or delete it, then start writing!
Apr 30, 2026